Tasks and Responsibilities:
• In charge of the digital marketing activities and graphic design for EMEA
• Stipulate, develop and implement the digital marketing strategy and activities for EMEA based on the local market situation.
• Update and expand EMEA websites as well as associated landing pages and service tools
• Plan and execute the digital marketing activities for EMEA e.g. SEO, SEA, social media, videos/animations, webinar, newsletter
• Design, implement and manage owned digital and social channels and campaigns in line with EMEA marketing strategy and digital objectives
• Manage the existing social media platforms the company currently runs in the region and set up other media platforms that might be important in EMEA.
• Generate content to share across the solar medias about company global updates, company development & activities in EMEA. Ideally, content should meet the information expectations of the local customers.
• Develop suitable digital and social media assets for our own communications channels and those of our customers
• Come up with creative ideas for digital marketing campaigns in which the company promotes specific products among a targeted group of customers.
• Develop and design banners, adverts, brochures, collateral and other marketing material e.g. for exhibitions
• Support target group-specific B2B/B2C online activities on customer/partner websites and online portals
• Identify and adapt relevant digital marketing trends and innovations
• Prepare evaluations and reports on a regularly base in alignment with defined KPIs, setting up analytics to support decision-making and improve channel effectiveness
• Coordinate with the GoodWe EMEA team, HQ and with our customers
• Bachelor's degree and above (business administration/marketing/new media, Graphic Design)
• Several years of professional experience in digital marketing and graphics design with a focus on content management, social media and SEO/SEA (preferably in a technically oriented company, working experience in solar inverter segment or renewables is a plus.)
• Sound knowledge of common SEO tools as well as in dealing with content management systems and tracking tools
• Fluent German and English, any additional language is a plus
• Very good application knowledge of Adobe Creative Cloud including video editing
• Strong project management skills as well as conceptual and creative way of thinking
• Good communication and writing skills
• Excellent interpersonal and communication skills
• Teamwork spirit, proactive, flexible, structured, dynamic and customer oriented
• Problem solving aptitude
• Availability to travel
If this role looks like your next challenge, please send us your application to firstname.lastname@example.org.
We are looking forward to meeting you!
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